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Kolache Factory 5K Logo


Food-Themed Race Supports Families in Need and Pays Homage to a Houston Food Icon

(HOUSTON, Texas – February 2019) – After a successful inaugural year, the most delicious 5K run returns to Houston’s Energy Corridor District on Saturday, March 9th.

The 2nd Annual Kolache Factory Challenge 5K, sponsored by Katy-based The Kolache Factory, puts its promise of offering fresh, high-quality kolache pastries “on-the-run,” to the test. Runners who sign up for the “challenge” will be tasked with eating THREE sausage and cheese kolaches halfway through the 5K and then complete the rest of the race. There is also a “casual” 5K option plus a Kids 1K. At the finish line, kolaches from The Kolache Factory await all, as well with a celebratory Saint Arnold Beer for participants 21 and older!

“We are thrilled to be back as the title sponsor of this growing event,” said Dawn Nielsen, Chief Operating Officer at Kolache Factory. “We hope all the participants have fun and enjoy our kolaches during and after the 5K.”

So, forget the Twinkie Run, the Corn Dog Challenge and the Pancake Race, the Kolache Factory Challenge 5K is THE food-themed race to support as it not only pays homage to the Lone Star State’s defining pastry — the kolache, but it also supports individuals and families who have fallen on hard times.

A portion of all the net proceeds from the event will go to Memorial Assistance Ministries (MAM). MAM’s mission is to assure that families and individuals have the means to meet their basic needs to avoid financial crisis and homelessness and enabling long-term self-sufficiency.

“The Kolache Factory Challenge 5K at the Energy Corridor is a fitting fundraiser for helping our families. Every bit helps and we always welcome the occasional energy boost to keep going,” said Martha Macris, MAM President and CEO. A fun event fueled by our hometown Kolache icon is just the way to keep families energized in their own marathons. Thank you to Kolache Factory and the Energy Corridor for always keeping the neighborhood in the forefront.”

Here are the race options and more race day details:

  • Challenge 5K – Eat three (3) kolaches at the 1.5-mile mark and head to the finish line!

  • Casual 5K – Enjoy one (1) kolache at the 1.5-mile mark and save the rest until you cross the finish line.

  • Virtual 5K – Enjoy sleeping in but still earn race swag and visit Kolache Factory on your own time.

  • 'Kolache Kids' Fun Run 1K – Untimed fun run for ages 12 and under. One parent per child may participate for free during the event.

Are you up for the challenge? Register today and help us spread the word about this exciting new Houston-based food race!

Media Opportunities

  • Before the race: Interview Kolache Factory Chief Operating Officer Dawn Nielsen in-newsroom or at a Kolache Factory store. Talent can taste-test the most popular kolaches or get a tutorial on how to make a great kolache.

  • At the race: Interview Kolache Factory Chief Operating Office Dawn Nielsen and participants who are eating their kolaches “on-the-run.”

  • After the race: Run video or photos of the event to help make this first-of-its-kind event a Texan tradition.

About the Kolache Factory

Kolache Factory was founded in 1982 in Houston, Texas, by John and Jerri Banks, who identified a need for a fresh, high-quality breakfast that could be eaten “on the run.” The Banks encouraged consumers to try the high-quality, fresh pastries filled with fruits, meat and cheeses and soon they were in high-demand for business meetings, family breakfasts, on-the-go lunches and afternoon snacks.

Kolache Factory has been recognized as one of the Top 5 Drive-thrus in America by Food Network, one of the fastest growing companies in Houston and one of the top 50 food service bakeries in the United States by Modern Baking magazine. In addition, Franchise Times magazine recently named Kolache Factory one of the 300 biggest brands in franchising by worldwide sales in 2017. In addition, Entrepreneur magazine named it among the top 200 food-based franchises in 2017. Kolache Factory is privately owned and operated and headquartered in Katy, Texas. For more information please visit


For More Information:

Media Contact

Jennifer Williams


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